How to Redirect WooCommerce Products to Custom URL

Want to redirect WooCommerce products to custom URLs? Whether you need to send customers to Amazon affiliate links, external checkout pages, or custom landing pages, this guide shows you exactly how to set up WooCommerce product redirects.

Around 70% of online shoppers abandon their carts before checkout. Product redirects can reduce this by streamlining the buying process and removing unnecessary steps.

Why Use WooCommerce Custom URL Redirects

Affiliate Product Marketing : Redirect WooCommerce products to Amazon, eBay, or other affiliate sites. When customers click the buy button, they go directly to your affiliate partner. You earn commissions without managing inventory or shipping.

Reduce Cart Abandonment : Skip the WooCommerce cart page and send buyers straight to checkout. Fewer clicks mean more completed purchases.

External Product Links : Sell products hosted on other platforms while displaying them in your WooCommerce store. Perfect for dropshipping and multi-platform selling.

Handle Out of Stock Products : Instead of showing “out of stock” messages, redirect to alternative products or email notification signup pages.

Custom Checkout Flows : Create different buying paths for VIP customers, first-time buyers, or specific product categories.

Method 1: WooCommerce Redirect Plugin (Recommended)

Using a WooCommerce redirect plugin is the easiest way to add custom URL redirects to your products. The StackWC Quick Buy Now Button plugin adds redirect functionality without any coding.

Quick Buy Now Button for WooCommerce

Buy Now

StackWC Quick Buy Now Button Features

Custom URL Redirects for Each Product
Set individual redirect URLs for every product in your WooCommerce store. Perfect when each product needs to go to a different destination.

Works with Variable Products
Fully compatible with WooCommerce variable products. Customers select size, color, or other attributes before redirect.

AJAX Quick Buy Functionality
Fast, smooth redirects without page reloads. Improves user experience and reduces bounce rates.

How to Setup WooCommerce Product Redirects with Plugin

Step 3: Set Custom Redirect URLs per Product

1. Edit any WooCommerce product
2. Scroll to the Quick Buy settings section
3. Enter your custom redirect URL (e.g., Amazon affiliate link)
4. Update product

Managing Multiple Product Redirects

When you need to redirect many WooCommerce products to different URLs, the plugin approach scales easily:

• Add redirect URLs in the product editor (same place as price and description)
• Update URLs anytime without touching code
• See all redirect settings in one place per product
• No risk of syntax errors breaking your site
• Bulk edit options for similar products

Method 2: WooCommerce Redirect Using Custom Code

If you prefer coding, you can add WooCommerce product redirect functionality using PHP snippets in your theme’s functions.php file.

Redirect Single WooCommerce Product (Code)

This code redirects one product after customers add it to cart:

add_filter('woocommerce_add_to_cart_redirect', 'custom_product_redirect');
function custom_product_redirect($url) {
    if (!isset($_REQUEST['add-to-cart'])) {
        return $url;
    }
    
    $product_id = intval($_REQUEST['add-to-cart']);
    
    // Replace 123 with your product ID
    if ($product_id == 123) {
        return 'https://your-custom-url.com';
    }
    
    return $url;
}

Redirect Multiple Products to Different URLs (Code Problem)

For multiple WooCommerce products with different redirect URLs, code becomes difficult to manage:

add_filter('woocommerce_add_to_cart_redirect', 'redirect_multiple_products');
function redirect_multiple_products($url) {
    if (!isset($_REQUEST['add-to-cart'])) {
        return $url;
    }
    
    $product_id = intval($_REQUEST['add-to-cart']);
    
    // Product 123 to Amazon
    if ($product_id == 123) {
        return 'https://amazon.com/product-1';
    }
    // Product 456 to eBay
    if ($product_id == 456) {
        return 'https://ebay.com/product-2';
    }
    // Product 789 to affiliate site
    if ($product_id == 789) {
        return 'https://affiliate-site.com/product-3';
    }
    // Add more if-statements for each product...
    
    return $url;
}

Code Maintenance Problems:

With 20+ products, this becomes unmanageable. One typo breaks your entire site.

Redirect All Products to WooCommerce Checkout

This code skips the cart page for all products:

add_filter('woocommerce_add_to_cart_redirect', 'redirect_to_checkout_page');
function redirect_to_checkout_page() {
    return wc_get_checkout_url();
}

WooCommerce Variable Product Redirects (Complex Code)

Variable products require JavaScript and PHP combined. Customers must select product variations before redirect triggers. This adds significant code complexity and increases chances of errors.

WooCommerce Redirect Plugin vs Custom Code

Why Most WooCommerce Stores Should Use a Plugin

Custom code works for simple, static redirects. But most WooCommerce stores need flexibility.

The Reality of Managing Multiple Redirects:

With the StackWC Quick Buy Now Button for WooCommerce plugin, you set each product’s redirect URL right in the product editor. Same workflow as adding prices or images. No code files to edit.

Variable Product Complexity:

WooCommerce variable products (items with size, color options) need special handling. Customers select variations first, then redirect happens.

The plugin handles all this automatically.

Time and Cost Analysis:

StackWC plugin: $39/year = $3.25/month

If you spend even 2 hours per year managing code redirects (adding products, fixing errors, updating URLs), that’s worth more than $39 at any hourly rate.

Scaling Your WooCommerce Store:

Plugin approach scales effortlessly regardless of product count.

Troubleshooting WooCommerce Redirect Issues

Best Practices for WooCommerce Product Redirects

1. Test Before Going Live – Check all redirects on staging site first
2. Mobile Testing – 60%+ of traffic is mobile, test there thoroughly
3. Track Analytics – Monitor if redirects improve conversion rates
4. Clear Communication – Let customers know they’re leaving your site if redirecting externally
5. Backup First – Always backup before adding redirect code
6. Use 301 for Permanent – Better for SEO than 302 temporary redirects
7. Monitor Performance – Check page load speeds after adding redirects

Final Recommendation: Plugin for Multiple Product Redirects

Both methods work for adding WooCommerce custom URL redirects. Your choice depends on your needs.

For Single Product Redirects:
Custom code is fine. One product, one URL, minimal maintenance.

For Multiple Products with Different URLs:
Plugin approach is more practical. Managing 10+ redirect URLs in code becomes error-prone and time-consuming.

For Variable Products:
Plugin handles complexity automatically. Code requires advanced PHP and JavaScript knowledge.

For Business Efficiency:
Plugins let you focus on selling instead of debugging code. The time saved managing redirects through a visual interface pays for itself quickly.

The StackWC Quick Buy Now Button plugin costs $39/year. That’s less than one hour of developer time. For stores with multiple products needing individual redirect URLs, it’s a practical investment.

If you only redirect 1-2 products and never change URLs, code works. For real-world WooCommerce stores with growing product catalogs and changing affiliate links, the plugin approach scales better and reduces maintenance headaches.